Effective date: 26/11/2026 Last updated: 07/05/2026
Morocco Private Tours (“Morocco Private Tours”, “we”, “us”, or “our”) operates the website https://moroccoprivate.tours (the “Site”) and provides destination management, ground-handling, and private tour services in Morocco. We are committed to protecting the privacy of everyone who visits our Site, contacts us, or works with us as a travel partner or traveler.
This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices and rights you have. By using our Site or submitting information to us, you agree to the practices described here.
1. Who we are
For the purposes of applicable data protection law, the data controller is:
Morocco Private Tours Morocco Private Tours SARL, Kasbah, Marrakech, 40000, Morocco
Morocco Email: [email protected]
2. Information we collect
Information you provide to us. We collect information you give us directly, for example when you complete a contact or inquiry form, request a quotation or itinerary, correspond with us by email, or engage us as a travel advisor, agency, or supplier. This may include:
- Name, job title, and the name of your agency or company
- Email address, telephone number, and business address
- Traveler details needed to prepare a quote or booking (such as names, number of travelers, travel dates, preferences, dietary or accessibility requirements, and, where you choose to provide them, passport or identity details required by hotels, transport providers, or authorities)
- The content of your messages and any documents you send us
- Payment and billing information handled in connection with a booking
Information we collect automatically. When you visit the Site, we and our service providers may automatically collect technical information such as your IP address, browser type and version, device information, referring pages, the pages you view, and the dates and times of your visits. We collect this through cookies and similar technologies (see Section 6).
Information from third parties. We may receive information about you from our business partners (such as travel advisors booking on behalf of their clients), publicly available professional sources, or providers of business-contact and outreach data, where we contact travel professionals about our services.
3. How we use your information
We use personal information to:
- Respond to your inquiries and provide quotations, itineraries, and information you request
- Arrange, confirm, and deliver tour and ground services, including coordinating with hotels, guides, drivers, and other local suppliers
- Process payments, invoicing, and related administration
- Communicate with you about your booking or ongoing partnership
- Send business-to-business marketing and outreach to travel professionals about our services, where permitted by law (you can opt out at any time — see Section 11)
- Operate, maintain, secure, and improve the Site
- Comply with legal, tax, accounting, and regulatory obligations
- Establish, exercise, or defend legal claims
4. Legal bases for processing
Where data protection laws such as the EU/UK GDPR apply to our processing, we rely on the following legal bases:
- Performance of a contract: to provide services you or your agency have requested, or to take steps at your request before entering into a contract.
- Legitimate interests: to operate and promote our business (including B2B outreach to travel professionals), secure our Site, and manage supplier and partner relationships, provided these interests are not overridden by your rights.
- Consent: for certain cookies and, where required, for marketing communications. You may withdraw consent at any time.
- Legal obligation: to meet accounting, tax, and other legal requirements.
5. How we share your information
We do not sell your personal information. We share it only as needed to run our business:
- Local suppliers and partners in Morocco and elsewhere, hotels, riads, transport companies, guides, and activity providers so they can deliver the services in your itinerary.
- Service providers who support us, such as website hosting, email, analytics, payment processing, CRM, and outreach tools, under appropriate confidentiality and data protection terms.
- Professional advisors such as accountants, auditors, and lawyers.
- Authorities or other parties where required by law, to comply with legal process, or to protect our rights, safety, or property.
- In a business transfer, such as a merger, acquisition, or sale of assets, subject to appropriate safeguards.
6. Cookies and tracking technologies
The Site uses cookies and similar technologies to function properly, remember your preferences, and understand how the Site is used (for example, through analytics tools such as GOOGLE ANALYTICS . Some cookies are essential; others are optional and used only with your consent where required.
7. International data transfers
We are based in Morocco and work with travel advisors and travelers around the world, including in the United States and the European Union. Your information may therefore be transferred to and processed in countries whose data protection laws differ from those in your country. Where required, we take appropriate steps to protect information transferred internationally, such as using contractual safeguards with the recipients.
8. Data retention
We keep personal information only for as long as necessary for the purposes described in this Policy including to deliver services, maintain our business relationship, and meet legal, tax, and accounting requirements after which we delete or anonymize it. Retention periods vary depending on the type of information and the reason we hold it.
9. Data security
We use reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or alteration. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
10. Your rights
Depending on where you are located and the laws that apply, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your information
- Object to or restrict certain processing, including direct marketing
- Request a copy of certain information in a portable format
- Withdraw consent where processing is based on consent
To exercise any of these rights, contact us at [email protected]. We may need to verify your identity before responding. You also have the right to complain to your local data protection authority.
11. Marketing communications
If we send you marketing or outreach messages about our services, you can opt out at any time by using the unsubscribe link in the message or by contacting us at [email protected]. We will still send you non-promotional messages related to bookings or services you have requested.
12. Third-party websites
The Site may contain links to third-party websites and services that we do not control. This Policy does not apply to those sites, and we are not responsible for their content or privacy practices. Please review their privacy policies before providing them with information.
13. Children’s privacy
The Site and our services are intended for travel professionals and adult travelers. We do not knowingly collect personal information directly from children. Where a booking involves minors, we rely on the adult making the booking to provide their details and appropriate consent. If you believe we have inadvertently collected information from a child, please contact us and we will delete it.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top shows when it was last revised. Material changes will be posted on this page, and where appropriate we will notify you directly.